Certifications

“Marketing Strategy: SEO Content Writing” – Completed June 2024

• Platform: LinkedIn Learning
• Instructor: Kristina Azarenko, SEO Consultant and Educator
• Course Details:
  • SEO-Focused Content Research (target audience and buyer journey)
  • Content Writing for SEO
  • Meta Tags and Descriptions (Page Click Through Rates)
• Certificate of Completion linked HERE.

“SEO Ecommerce Strategies” – Completed June 2024

• Platform: LinkedIn Learning
• Instructor: Sam Dey, Consultant and Instructor Specializing in Digital Marketing
• Course Details:
  • Ecommerce Website and Silo Structure
  • Understanding URLs for Ecommerce
  • Ecommerce Page Optimization
  • Ecommerce SERP Optimization
• Certificate of Completion linked HERE.

“Digital Marketing Foundations” – Completed June 2024

• Platform: LinkedIn Learning
• Instructor: Brad Batesole, Marketing Leader and Chief Learning Officer at Madecraft
• Course Details:
  • Digital Marketing Framework
  • Developing a Marketing Strategy
  • Defining the Value Proposition
  • Developing Digital Marketing KPIs
  • Creating a Customer Persona
  • Persuading with Data
  • Paid Advertising and Campaigns
  • Email Marketing
  • Marketing Analytics
• Certificate of Completion linked HERE.

“Business Analytics: Marketing Data” – Completed June 2024

• Platform: LinkedIn Learning
• Instructor: John David Ariansen
• Course Details:
  • Intro to Marketing Data
  • Metrics to Track
  • Google Analytics
  • Data Visualization
  • Key Performance Indicators
  • Click Through Rates
  • Utilizing Dashboards
• Certification of Completion linked HERE.

“Conquering the Inbox: Build a B2C Email Marketing Strategy” – Completed June 2024

• Platform: LinkedIn Learning
• Instructor: Kestrel Lemen
• Course Details:
  • Ecommerce Newsletters
  • Rules of Rendering
  • Organizing an Email Calendar
  • Data and Growth Tactics
  • Segmentation Strategies
• Certificate of Completion linked HERE.

“UX Research: Going Guerrilla” – Completed June 2024

• Platform: LinkedIn Learning
• Instructor: Amanda Stockwell, UX Strategest 
• Course Details:
  • Guerrilla Research: What is it and When to Use it?
  • User Experience
  • Choosing the Right Method
  • Setting Goals
  • Approaching Participants
  • Guerrilla Analyzing and Reporting
• Certificate of Completion linked HERE.

“Creating an Editorial Calendar for Publications” – Completed June 2024

• Platform: LinkedIn Learning
• Instructor: Brian Honigman, Social Media & Content Marketing Consultant
• Course Details:
  • Customizing an Editorial Calendar
  • Planning Content Based on Production, Distribution and Departmental Needs
  • Types of Editorial Calendars
  • Creating Helpful Labels
  • Setting Time Frames and Deadlines for Contributors
  • Distributing Tasks for Editorial Contributors 
  • Choosing the Right Calendar Tool: Google Sheets, Trello, Airtable and WordPress
  • Monitoring Campaign Performance 
• Certificate of Completion linked HERE.

“Editing Mastery: How to Edit Writing to Perfection” – Completed June 2024

• Platform: LinkedIn Learning
• Instructor: Shani Raja, Editor/Journalist
• Course Details:
  • Deep Editing Framework
  • Breaking Down Points and Removing Irrelevancy 
  • Fact-Checking Content
  • Finding the Angle and Creating a Narrative
  • Stylistic Editing
  • Arranging Paragraphs
  • Intros and Conclusions
• Certificate of Completion linked HERE.